Are animal welfare campaigns still a safe bet for brands in China?

Are animal welfare campaigns still a safe bet for brands in China?
On the 23rd of October, with a striking main slogan ‘不爱，请不要伤害’ (‘Don’t harm them even if you don’t love them’), Chinese tea brand Alittle Tea announced a series of events focusing on stray animal care. These include adoption events, cleaning of animal shelters, cat kennel DIY events, as well as donation of pet food and […]





See full article Are animal welfare campaigns still a safe bet for brands in China? by Pet News 2Day


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